In online stores, buying equipment and electronics is profitable. This is affected by the absence of:
- rent for the premises under the store;
- salaries to professional sales consultants;
- transportation of commodity units between points.
By purchasing equipment on the Internet, the buyer pays only for the equipment. As if buying directly from the manufacturer. This is how the online store works : only goods, no extra charges for intermediary services. This determines the trend that the modern consumer can afford more than any person 10 years ago.
Subtleties of choosing an online store
Buying on the Internet has a drawback: the store is virtual, but you need to pay real money. There is no way to check the goods before buying, look at it live. Although this inconvenience is compensated by high-quality photos, a person trusts what he sees with his own eyes more.
How not to get into an unpleasant situation when choosing an online electronics store?
Cheap doesn't mean good
The first thing that drives the consumer into the Internet. And there are differences: on one site the price is higher than on another. What it depends on:
- Different supplier. Retail stores buy electronics from wholesalers. And they set their prices. The closer the supplier is to the manufacturer, the lower the price;
- Different ways of receipt of goods. On the Internet, it’s easier to hide the lack of a certificate from electronics. This is especially true for non-serial products. They can simply be transported like carry-on baggage in an airplane. Externally, the iPhone, which arrived in a private flight, is no different from the iPhone from an authorized dealer;
- Different service. The store may save on maintenance. If the price is suspiciously low - this may be a sign that, in the event of a breakdown, warranty repair or replacement of the device will not be;
- Short warranty period. It directly depends on whether the product is certified and how it got into the country.
Promotional Offers
If a product with a red price appears in a store, then this is not a reason to buy it right away. It is worth checking, but what is the price on other sites?
It happens that for some time the price was gradually raised, and then a sharp discount of 30-50% was made. Because of this, the red price on one site may be higher than a product without a stock on another.
There are stocks that do not affect the price. This is a bonus purchase. During such a sale, another product is given as a gift to the purchased product. A trifle, but nice. In this case, it is worth considering how much the bonus provided as a gift is needed?
Specifications and Warranty
Technology and electronics - this product is not just once. By purchasing something from this category, the buyer hopes to use it for some time. Service life depends on the technical condition and warranty period. Some buyers deliberately sacrifice a low price, in return hoping to get a quality product.
When choosing a product, it is recommended to start by familiarizing yourself with the characteristics, and then look at the price. During the selection, check whether the characteristics declared on the site correspond to those presented on the manufacturer's website. Some brands provide open access to instructions for their products. If the store provides incorrect data - this is an occasion to think about whether to make a purchase here?
Openness and reputation
If the “Contacts” page contains the address of the office, points of export, details for payment are indicated - this means that the store is not hiding, and is not afraid of possible complaints.
A self-respecting online store has a “Feedback” section.Here visitors ask questions, and store representatives answer them. Friendly feedback is credible, showing that the store cares about its reputation.
