Black Friday is coming, a holiday for shopping lovers. How to prepare an online store for this day to attract a wave of customers? The competition is huge, so it’s worth preparing an effective strategy - this will help your exit tomorrow. Welcome!
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Black Friday
While in the e-commerce industry, the so-called Cyber Monday should be a more popular selling opportunity, a day when consumers can enjoy exceptional prices at online stores. But Black Friday is more publicized. The time in which Black Fridays were associated only with offline activities has long passed, and online stores have started a fight for a customer using this opportunity. In order to stand out among competitors, it is necessary to prepare a unique, peculiar offer.
Take inspirational tips!
1. Stand out
Black Friday is a good time to attract a large group of customers. However, this is not an easy task; most stores want to take this opportunity. This is a sign that you need to prepare a really worthwhile proposal. To break through the crowd of competitors, develop an attractive USP (unique selling proposition)
2. Don't be rash
For your Black Friday events to be effective and profitable, it’s not enough to make a special offer for sale. It will take a well-thought-out strategy of action. Plan what the offer should look like, through which channels you will contact your customers. Also take care of orders - think about the original packaging, prepare advertising booklets. Thanks to this, you will pleasantly surprise your customers, and the likelihood that they will return to the store and take advantage of the standard offer will increase.
3. Let your subscribers know you are celebrating Black Friday
Do not forget that customers should find out that you have prepared a special offer for them. Use the newsletter. Prepare an attractive message topic, take care of interesting graphic design, taking into account the circumstances and intriguing content. Preparing content on Friday sales. By posting on Black Friday, you have the opportunity to move to higher positions in the search results and, as a result, increase traffic to your site. Are you curious about what to write about? You can tell your readers about your plans for Black Friday. What offer do you prepare for them? What are you going to sell at big discounts?
4. Offer more than just low prices
Your competitors are awake and organizing. Of course, your store will not be the only one that offers low prices. So, let's prepare something else. Attract users by organizing a contest on social networks. Thus, you will attract the attention of the recipients, and with the help of this they will contact your online store.
5. Make sure that everything will work for users
When planning your business, be sure to test your site before you start selling. If it turns out that you are attracting a large group of customers, but there are problems with usability and site settings, then this is not good.Don't want consumers to change their minds and leave your site as soon as they arrive at your site? Then check it for overload and make sure that the site does not load too slowly, and that all the pages are displayed correctly.
