2. Conversation (“B:” - question, “O:” - answer).
Q: Stanislav Borisovich, good afternoon. Thank you for taking the time to meet and our conversation. I’ll start, perhaps, with the main question that worries our readers: was it not scary, with all the variety of modern Internet commerce, to open a store that could easily become another, unremarkable resource?
A: Good afternoon. You know, it wasn’t scary for two reasons: firstly, there is experience - we have been working very successfully for many years in this area, in particular, I’m talking about our main resource - Micro-climate.Ru, and secondly, when If there is an original idea, which is carefully implemented by experienced specialists, there is less chance of becoming a "nothing remarkable resource."
Q: You mentioned some unusual idea, which served as the basis for the creation of filter.sale, and tell us in more detail, what is its difference?
A: As a rule, when forming a profile online store, there is a main, mainstream direction, that is, the main products around which everything is built. Take, for example, smartphones or appliances, large or small, kitchen or home - it doesn’t matter! So, in the case of filter.sale, we went from the opposite - there is no main product, that is, it is there, but the buyer has already bought it for a long time, and it is possible for such a long time that it cannot find instructions and other papers! And now he is looking for “consumables” for his device, original ones or analogues, it doesn’t matter - the main thing is to revive the operation of his device. Moreover, the device can be both an air humidifier and an electric razor, vacuum cleaner or meat grinder. In general, if you think about it, then many electrical devices have some consumable items, and this is where the buyer finds filter.sale - the place where "consumables" are sold.
Q: Interestingly, you are talking so lively and enthusiastically, it is inspiring! Well, go ahead. Suppose I bought my meat grinder so long ago that I can’t find the documents. How do I know what kind of knife is needed for my meat grinder so that she starts making high-quality minced meat again?
A: Good question. It is very easy to find out and know why? Because we did a tremendous amount of preparatory work and shoveled mountains of information so that you could just go to the filter.sale website, indicate the model of your meat grinder and see those models of interchangeable knives that are just right for your device.
Q: What about those people who found filter.sale but who are not in Moscow themselves, are you working in Russia, maybe regional expansion is planned?
A: You know, expansion is planned, but with the help of partners - we agreed with the transport company SDEC that they will deliver orders from our customers throughout Russia. In exchange for a stream of orders, we are offered optimal prices. In the end, our buyer wins, because there are almost all SDEK points in any city, with a total of more than a thousand, and the larger the city, the more there are SDEK points, plus flexible prices, reasonable terms and different delivery methods.
Q: I was preparing for our meeting, so I “rummaged” a little on your site, noticed that in addition to the original consumables, the so-called analogues are presented, why?
A: It is not uncommon for the cost of replacing the original consumables for your device to be more than half the cost of the device itself, people are not always ready to bear such significant costs. In this case, why not buy compatible consumables, they can be significantly cheaper. In addition, the pricing system implemented on the site takes into account the number of units of similar products, and if you buy, for example, 2-3 filters at once, then the price of each is cheaper.
Q: Reasonable marketing in action! Stanislav Borisovich, and in the conclusion of our conversation today, open up plans for the near future, maybe you want something for your customers?
A: Future plans are traditional and unchanged over the past decade - to honestly carry out their work, take a responsible approach to the matter and not be afraid of the difficulties that arise. In general, everything is the same as with our main project Micro-climate.Ru. And buyers would like to wish good purchases and be careful in choosing partners. All the best and see you soon, friends!
